Our Mission, Vision & Values


We create relationships that go beyond business.

The foundation of our agency is creating bonds that focus on the success of others. We are relationship driven, and our success is directly related to the prosperity of our associates, manufacturers, and clients. Their success is our business.

We achieve this by focusing on the following.

  • Confidence: Our trust is built with our actions and not with words.
  • Communication: We listen to understand.
  • Common Goals – We strive to give the relationship meaning and context.
  • Consensus – We seek the win-win.
  • Commitment – We put others first before ourselves.


Creating demand for our partners that bring projects to life.

We represent the top plumbing, HVAC, and electrical brands in Northern California, Northern Nevada, and Hawaii. We connect people with products. We aim to provide design and construction solutions that make you and your business successful.


Zurier values
  • Delight: The success of our employees, manufacturers, and clients comes first.
  • Respect: We treat everyone with dignity.
  • Integrity: We are always ethical and honest in our approach.
  • Value: We appreciate all those whom we work with.
  • Employee Focused: As an Employee-Owned Company, everyone has a vested interest in the success and well-being of our employees.
  • Nurture: We care about bringing out the best in those we interact with.

Your Success is Our Business