About Us > Mission

Our Mission

At the Zurier Company, our mission is to offer our customers and our manufacturers The Best people, environment, attitude, and relationships our industries have to offer.


Our Goal

Our goal is to bring your product into the Northern California, Northwestern Nevada and Hawaii markets while focusing on addressing each category of trade as a separate business.

Our objective is to make you the dominant vendor where product mix, programs and pricing allow.

Our vision is committed to offering the best professional sales force and customer service as we continue to expand into new markets throughout California, Northern Nevada, and Hawaii. We will continue to offer new products, services, and innovative marketing ideas for our customers.


Introduction to the Zurier Company

Commitment to resources is what makes the Zurier Company the most successful manufacturer's agent in Northern California, Northwestern Nevada and Hawaii.

Sixteen outside sales people and a merchandising specialist combined with a nine person inside sales support staff allow the Zurier Company to provide the highest level of customer service.

The Zurier Company has been in business since 1947 and maintains a fully staffed 30,000 square foot warehouse. We maintain a 1,650 square training center used for product knowledge meetings and training sessions with contractors, engineers, builders, and distributors.

The Zurier Company is fully computerized. Our product presentations, submittals and quotations are done in the most professional formats.

Our mix of sales personnel is uniquely diversified by age, experience and training. Our staff includes former wholesale personnel, contractors and factory sales managers.

We remain a pure sales agency striving to represent a few major manufacturers. Our strengths are pull-through sales in the secondary markets; that is, at our customer's customer. The plumbing, electrical, low voltage and HVAC contractors are where we expend the majority of our efforts.